Linda Murray


  • Masters in Business Coaching (Distinction) – Sydney Business School/UOW
  • Bachelor of Arts (Psychology, Philosophy) – Macquarie University
  • Accredited Professional Coach – ANZI Coaching

Linda Murray is a successful businesswoman, coach, strategist and mentor, speaker and trainer.

Linda’s talent is enabling executives to increase their commercial success while leveraging their unique strengths and authentic approach. She mixes her personal experience in business, her strong academic background and her observations of hundreds of businesses to show professionals how to enjoy greater commercial outcomes and accelerated individual success.

Linda has coached thousands of clients to greater success through improved business strategies, leadership development, increased team engagement and greater personal satisfaction and confidence.

Linda has also been actively involved in a number of Gender Diversity based ventures such as:

Linda balances the extremes required in business. She has the unique ability to focus on both the big picture and the details; the numbers and the people; the sales and the administration; the left-brain and the right-brain. Linda has a long track record in assisting business owners and executives to identify the commercially profitable big picture strategy and then create an achievable action plan to successfully implement it.

Linda built her first successful business in her early 20s, growing her business to a team of 25 bookkeepers and financial controllers. Linda’s business model modernised the bookkeeping industry dramatically, by constantly challenging the traditional models of client management and service delivery. After experiencing the results that business coaching delivered in her business, Linda sold her financial business to start Athena Coaching, where her clients enjoy the benefit of her proven commercial experience combined with state of the art coaching support and her exceptional academic background.

  • Linda is the type of coach that gives the term real credit; she is no cheerleader. Linda actually equips her clients with the skills, clarity and chutzpah to go out and get what they want. She'll call you on your assumptions and get to the bottom of what you're really trying to achieve with both efficiency and grace. A 5 minute conversation with Linda will provide instant clarity. A coaching session provides the sort of aerial view of life, work or business (or all three) that a three day workshop could not even compete with. Having her on your "team" is nothing short of an unfair advantage.
    Z. FreemanAdvertising & Social Media, Spinach
  • I originally met Linda at a “League of Extraordinary Women” event and immediately noticed her warmth and non-threatening manner. I asked her to be our guest speaker at a joint event between Y.E.S! (Young Executives for Success) and LuluLemon as I knew her to be a goal-setting expert. Linda’s experience showed in her ability to adapt her style and content to match our purpose of the evening and provided huge value to the audience. In addition to that, in the lead up to the event, Linda was always organised, responsive, enthusiastic, helpful on the night and a pleasure to work with. I would highly recommend her as a speaker and know there will be future opportunities for Linda to speak at future events.”
    K. Elliott Founder Kate & Kim
  • “Linda has been helping me with business management for some time. With her own business experience and professional training, she knows what she’s talking about. She brings independent advice, insight and structure to business planning, development and coaching. Plus, she is very warm and supportive, which makes working with her a joy.”
    R. GillespieCEO, Proof Communications
  • “Hi Linda, I just wanted to thank you for the unbelievable journey of your coaching over the last 6 months. Coming across Athena in a seminar format, I was initially impressed with your presentation and the way that you held the attendees attention and interest, definitely the best forum of this nature that I have attended. Our decision to engage your coaching services has been totally enlightening for me: I have a much greater understanding of my strengths; I feel much more confident in my management and interpersonal skills; My communication style is more effective, and; My time is much better spent and efficient. At 62, I did not believe that I could gain so much from coaching. Just goes to prove the old saying, “you are never too old to learn” I look forward to future top ups.”
    D. KeelerCEO, FilePro
  • “I can’t recommend Linda highly enough as a Business Coach. In the short period we’ve been working together, she has totally transformed my business. I’ve moved right away from the ‘valley of death’ mindset experienced by many start ups to running a business with paying customers, new strategic partnerships and very realistic long term business goals. I’m now thinking bigger and more strategically than before and being accountable to Linda keeps me in check and on the path to my new (and BIGGER) business goals.”
    B. KaspersPersonal Branding Strategist | Online Profile Writer
  • Thank you Linda, It’s been a pleasure working with you.  Thanks for your guidance, support and valuable insights into a whole range of things. I felt challenged and very safe working with you.
    MichelleFinancial Adviser