Linda Murray


  • Masters in Business Coaching (Distinction) – Sydney Business School/UOW
  • Bachelor of Arts (Psychology, Philosophy) – Macquarie University
  • Accredited Professional Coach – ANZI Coaching

Linda Murray is a successful businesswoman, coach, strategist and mentor, speaker and trainer.

Linda’s talent is enabling executives to increase their commercial success while leveraging their unique strengths and authentic approach. She mixes her personal experience in business, her strong academic background and her observations of hundreds of businesses to show professionals how to enjoy greater commercial outcomes and accelerated individual success.

Linda has coached thousands of clients to greater success through improved business strategies, leadership development, increased team engagement and greater personal satisfaction and confidence.

Linda has also been actively involved in a number of Gender Diversity based ventures such as:

Linda balances the extremes required in business. She has the unique ability to focus on both the big picture and the details; the numbers and the people; the sales and the administration; the left-brain and the right-brain. Linda has a long track record in assisting business owners and executives to identify the commercially profitable big picture strategy and then create an achievable action plan to successfully implement it.

Linda built her first successful business in her early 20s, growing her business to a team of 25 bookkeepers and financial controllers. Linda’s business model modernised the bookkeeping industry dramatically, by constantly challenging the traditional models of client management and service delivery. After experiencing the results that business coaching delivered in her business, Linda sold her financial business to start Athena Coaching, where her clients enjoy the benefit of her proven commercial experience combined with state of the art coaching support and her exceptional academic background.

  • “Linda has been helping me with business management for some time. With her own business experience and professional training, she knows what she’s talking about. She brings independent advice, insight and structure to business planning, development and coaching. Plus, she is very warm and supportive, which makes working with her a joy.”
    R. GillespieCEO, Proof Communications
  • I originally met Linda at a “League of Extraordinary Women” event and immediately noticed her warmth and non-threatening manner. I asked her to be our guest speaker at a joint event between Y.E.S! (Young Executives for Success) and LuluLemon as I knew her to be a goal-setting expert. Linda’s experience showed in her ability to adapt her style and content to match our purpose of the evening and provided huge value to the audience. In addition to that, in the lead up to the event, Linda was always organised, responsive, enthusiastic, helpful on the night and a pleasure to work with. I would highly recommend her as a speaker and know there will be future opportunities for Linda to speak at future events.”
    K. Elliott Founder Kate & Kim
  • "I was feeling uninspired and exhausted in my current role and career more generally. I was so time poor with heavy job and family commitments that the idea of spending even more time with a business coach made me feel even more stressed (not to mention the cost that involves). At 39 I felt stuck and couldn’t see a way out. It was suggested to me that I do an online career guidance process. And the Clarity Pack program came highly recommended because of its unique self-guidance process developed by a master executive coach. And I could do it from home in my own time. So, I purchased it. Best money I’ve spent! The program took me on a journey that began with reminding me of the forgotten things I loved doing. It then helped me articulate what it was I wanted to do next and ultimately guided me towards roles that excite me. The personality profiling module, in particular, was fascinating and fun. I liked the fact that I could also speak directly with Linda later if I wanted, but I didn’t need to given the program gave me all the clarity I needed. All in all, it was quite an amazing experience that was engaging, provocative and reassuring. Completing it left me in a state of excitement and confidence in the same way I felt when I was going for my first job. For me, I didn’t end up moving firms. Instead I was promoted from team leader with state responsibility to a divisional head with national responsibility. I was told the reason was because I was motivated and full of ideas in my interviews. This was without doubt due to the Clarity Pack program. The program is a very powerful on line tool for anyone feeling stuck in their current job and need some guidance in getting the next step up."
  • Hi Linda, Great session on Wednesday. The structure is effective: takes you on a journey from awareness, understanding the need, understanding the drivers, explaining constructs to help maintain and raise that awareness of what can go wrong and take us off track, understanding approaches that will make improvements, and importantly, leaving you with some simple tools that with a bit of practice, we won't have to think about! (and hence might actually use!) And your presentation is no less terrific: positive, balanced energy, articulate, clear, engaging. Thank You
    C. ZabelHead of Portfolio Optimisation, NAB
  • “I first met Linda I had a project that felt as huge and daunting as Mount Everest.  I had no idea how I was going to climb to the top, let alone what tools and equipment I needed. In one session, Linda enabled me to confidently clear the debris and find the right track to reach the summit. Within one month I kicked more goals than I ever dreamed possible.  My little victories (steps) have led to bigger victories and now I look back with pride and excitement on how far I have come.  I am stunned how one 30 minute phone conversation with Linda has resulted in all this positive change, creation and success. I am so close to reaching the summit, but best of all, the view from up here is glorious! Thank you so much!”
    C. PickeringLearning & Development Consultant, TAL
  • Linda has been working with our team at TAL for a long time. She knows our business inside out and is a trusted and valued partner. Linda has supported us in many areas over the years, from 1:1 coaching, running our female talent program, and more recently running our graduate development. She is generous with her time, flexible, strategic and delivers fantastic bespoke services for us. I know if one of our initiatives is in Linda’s capable hands we will get nothing but the best, with measurable outcomes and improvements year on year.

    Thank you, Linda, for the incredible and long term value you’ve brought to our team. I look forward to continuing our partnership and cherishing your energy, passion and enthusiasm - which is highly infectious!

    Jessica OsmondHR Business Manager at TAL