Linda Murray


  • Masters in Business Coaching (Distinction) – Sydney Business School/UOW
  • Bachelor of Arts (Psychology, Philosophy) – Macquarie University
  • Accredited Professional Coach – ANZI Coaching

Linda Murray is a successful businesswoman, coach, strategist and mentor, speaker and trainer.

Linda’s talent is enabling executives to increase their commercial success while leveraging their unique strengths and authentic approach. She mixes her personal experience in business, her strong academic background and her observations of hundreds of businesses to show professionals how to enjoy greater commercial outcomes and accelerated individual success.

Linda has coached thousands of clients to greater success through improved business strategies, leadership development, increased team engagement and greater personal satisfaction and confidence.

Linda has also been actively involved in a number of Gender Diversity based ventures such as:

Linda balances the extremes required in business. She has the unique ability to focus on both the big picture and the details; the numbers and the people; the sales and the administration; the left-brain and the right-brain. Linda has a long track record in assisting business owners and executives to identify the commercially profitable big picture strategy and then create an achievable action plan to successfully implement it.

Linda built her first successful business in her early 20s, growing her business to a team of 25 bookkeepers and financial controllers. Linda’s business model modernised the bookkeeping industry dramatically, by constantly challenging the traditional models of client management and service delivery. After experiencing the results that business coaching delivered in her business, Linda sold her financial business to start Athena Coaching, where her clients enjoy the benefit of her proven commercial experience combined with state of the art coaching support and her exceptional academic background.

  • "I was feeling uninspired and exhausted in my current role and career more generally. I was so time poor with heavy job and family commitments that the idea of spending even more time with a business coach made me feel even more stressed (not to mention the cost that involves). At 39 I felt stuck and couldn’t see a way out. It was suggested to me that I do an online career guidance process. And the Clarity Pack program came highly recommended because of its unique self-guidance process developed by a master executive coach. And I could do it from home in my own time. So, I purchased it. Best money I’ve spent! The program took me on a journey that began with reminding me of the forgotten things I loved doing. It then helped me articulate what it was I wanted to do next and ultimately guided me towards roles that excite me. The personality profiling module, in particular, was fascinating and fun. I liked the fact that I could also speak directly with Linda later if I wanted, but I didn’t need to given the program gave me all the clarity I needed. All in all, it was quite an amazing experience that was engaging, provocative and reassuring. Completing it left me in a state of excitement and confidence in the same way I felt when I was going for my first job. For me, I didn’t end up moving firms. Instead I was promoted from team leader with state responsibility to a divisional head with national responsibility. I was told the reason was because I was motivated and full of ideas in my interviews. This was without doubt due to the Clarity Pack program. The program is a very powerful on line tool for anyone feeling stuck in their current job and need some guidance in getting the next step up."
  • “Hi Linda, I can’t tell you enough how much I appreciate your coaching and guidance this year. You helped me get through a very challenging time in my career and some huge obstacles. Your insight, approach, and advice has helped me rise above the rest. You are a wonderful person Linda”
    R. MurrayDirector Business Development, Williams Lea
  • “Hi Linda, I just wanted to thank you for the unbelievable journey of your coaching over the last 6 months. Coming across Athena in a seminar format, I was initially impressed with your presentation and the way that you held the attendees attention and interest, definitely the best forum of this nature that I have attended. Our decision to engage your coaching services has been totally enlightening for me: I have a much greater understanding of my strengths; I feel much more confident in my management and interpersonal skills; My communication style is more effective, and; My time is much better spent and efficient. At 62, I did not believe that I could gain so much from coaching. Just goes to prove the old saying, “you are never too old to learn” I look forward to future top ups.”
    D. KeelerCEO, FilePro
  • “I met Linda socially a few years ago and was totally taken by her outgoing personality, confidence, warmth and clear direction in life. I signed up for the Athena Coaching newsletters and enjoyed her inspirational tips that always came from a very authentic place, never an “over sell” for products and services. Last year, I came to a critical time in my working life where I needed some new inspiration and motivation to get me to specific goals. I decided to give Linda a call and I took the coaching plunge with her Clarity Pack program. Linda’s sessions were very transformational for me. We already had a great rapport, however I was very surprised at how quickly I got myself back on track in my business and started thinking differently about what my future looks like. My results are highly measureable and I am still tracking better than I did 12 months ago and actually achieving targets that I thought were well out of my reach. I have also started an exciting new study programme to up-skill and arm myself with new skills that align with my core values and strengths. Thank you Linda for helping me set my new path!”
    R.VassalloBusiness Development Manager, Technology Institute Victoria Pty Ltd
  • “I met Linda at a networking event several years ago and had remembered her as a very friendly, approachable and warm person who knew her stuff. When suggesting to a client late last year that they should engage her, I remembered how good she was and ended up picking up the phone myself to book her. Linda worked with me as my Business Coach during a time that I needed help with focusing and growing my business. The time I spent with her was invaluable and not only helped me in focussing and building my business but also equipped me with tools to get through extremely busy and stressful periods. While each session challenged me (and that was exactly what I needed), I loved every minute of them as I could feel myself grow as a person and business owner. Linda was an absolute pleasure to work with and when she stepped into the office she was like a ray of sunshine! I looked forward to each session knowing that I would come away with not only lots of learnings but also a to-do list to spring me into action. I have recommended Linda to many friends and colleagues and will continue to do so.”
    G. StaychesFounder & Managing Director, Fetching Events & Communications
  • Linda helped me gain deeper insights into my own strengths and value system to help me accelerate and be the best I can be whilst at the same time helped me to be more purposeful in my engagement with people by understanding them better too.
    Marina GTreasury NSW