Linda Murray


  • Masters in Business Coaching (Distinction) – Sydney Business School/UOW
  • Bachelor of Arts (Psychology, Philosophy) – Macquarie University
  • Accredited Professional Coach – ANZI Coaching

Linda Murray is a successful businesswoman, coach, strategist and mentor, speaker and trainer.

Linda’s talent is enabling executives to increase their commercial success while leveraging their unique strengths and authentic approach. She mixes her personal experience in business, her strong academic background and her observations of hundreds of businesses to show professionals how to enjoy greater commercial outcomes and accelerated individual success.

Linda has coached thousands of clients to greater success through improved business strategies, leadership development, increased team engagement and greater personal satisfaction and confidence.

Linda has also been actively involved in a number of Gender Diversity based ventures such as:

Linda balances the extremes required in business. She has the unique ability to focus on both the big picture and the details; the numbers and the people; the sales and the administration; the left-brain and the right-brain. Linda has a long track record in assisting business owners and executives to identify the commercially profitable big picture strategy and then create an achievable action plan to successfully implement it.

Linda built her first successful business in her early 20s, growing her business to a team of 25 bookkeepers and financial controllers. Linda’s business model modernised the bookkeeping industry dramatically, by constantly challenging the traditional models of client management and service delivery. After experiencing the results that business coaching delivered in her business, Linda sold her financial business to start Athena Coaching, where her clients enjoy the benefit of her proven commercial experience combined with state of the art coaching support and her exceptional academic background.

  • “I met Linda at a networking event several years ago and had remembered her as a very friendly, approachable and warm person who knew her stuff. When suggesting to a client late last year that they should engage her, I remembered how good she was and ended up picking up the phone myself to book her. Linda worked with me as my Business Coach during a time that I needed help with focusing and growing my business. The time I spent with her was invaluable and not only helped me in focussing and building my business but also equipped me with tools to get through extremely busy and stressful periods. While each session challenged me (and that was exactly what I needed), I loved every minute of them as I could feel myself grow as a person and business owner. Linda was an absolute pleasure to work with and when she stepped into the office she was like a ray of sunshine! I looked forward to each session knowing that I would come away with not only lots of learnings but also a to-do list to spring me into action. I have recommended Linda to many friends and colleagues and will continue to do so.”
    G. StaychesFounder & Managing Director, Fetching Events & Communications
  • “I first met Linda I had a project that felt as huge and daunting as Mount Everest.  I had no idea how I was going to climb to the top, let alone what tools and equipment I needed. In one session, Linda enabled me to confidently clear the debris and find the right track to reach the summit. Within one month I kicked more goals than I ever dreamed possible.  My little victories (steps) have led to bigger victories and now I look back with pride and excitement on how far I have come.  I am stunned how one 30 minute phone conversation with Linda has resulted in all this positive change, creation and success. I am so close to reaching the summit, but best of all, the view from up here is glorious! Thank you so much!”
    C. PickeringLearning & Development Consultant, TAL
  • Linda helped me gain deeper insights into my own strengths and value system to help me accelerate and be the best I can be whilst at the same time helped me to be more purposeful in my engagement with people by understanding them better too.
    Marina GTreasury NSW
  • "I was feeling uninspired and exhausted in my current role and career more generally. I was so time poor with heavy job and family commitments that the idea of spending even more time with a business coach made me feel even more stressed (not to mention the cost that involves). At 39 I felt stuck and couldn’t see a way out. It was suggested to me that I do an online career guidance process. And the Clarity Pack program came highly recommended because of its unique self-guidance process developed by a master executive coach. And I could do it from home in my own time. So, I purchased it. Best money I’ve spent! The program took me on a journey that began with reminding me of the forgotten things I loved doing. It then helped me articulate what it was I wanted to do next and ultimately guided me towards roles that excite me. The personality profiling module, in particular, was fascinating and fun. I liked the fact that I could also speak directly with Linda later if I wanted, but I didn’t need to given the program gave me all the clarity I needed. All in all, it was quite an amazing experience that was engaging, provocative and reassuring. Completing it left me in a state of excitement and confidence in the same way I felt when I was going for my first job. For me, I didn’t end up moving firms. Instead I was promoted from team leader with state responsibility to a divisional head with national responsibility. I was told the reason was because I was motivated and full of ideas in my interviews. This was without doubt due to the Clarity Pack program. The program is a very powerful on line tool for anyone feeling stuck in their current job and need some guidance in getting the next step up."
  • “Linda is a truly amazing coach, spending time with her is like a breath of fresh air. Having Linda by my side over the past 2 years has enabled me to take on challenges head first with confidence. She is inspirational, highly intelligent and a fantastic support. I initially contacted Linda as I wanted to build a relationship with a professional business coach to assist in increasing capabilities and professional confidence – I know I made the right decision and the best investment in my future.”
    D. MorrisDesigner, Plumm Glassware
  • Linda’s tailored approach to coaching makes sure career and life goals are tailored to your personality and values. Linda’s coaching has made a huge impact in my life and career over the past year, and I would not have achieved so much without her help. Thank you, Linda, for your honest and practical approach to coaching.
    L. RichardsMedical Writer and Chief Editor