Linda Murray


  • Masters in Business Coaching (Distinction) – Sydney Business School/UOW
  • Bachelor of Arts (Psychology, Philosophy) – Macquarie University
  • Accredited Professional Coach – ANZI Coaching

Linda Murray is a successful businesswoman, coach, strategist and mentor, speaker and trainer.

Linda’s talent is enabling executives to increase their commercial success while leveraging their unique strengths and authentic approach. She mixes her personal experience in business, her strong academic background and her observations of hundreds of businesses to show professionals how to enjoy greater commercial outcomes and accelerated individual success.

Linda has coached thousands of clients to greater success through improved business strategies, leadership development, increased team engagement and greater personal satisfaction and confidence.

Linda has also been actively involved in a number of Gender Diversity based ventures such as:

Linda balances the extremes required in business. She has the unique ability to focus on both the big picture and the details; the numbers and the people; the sales and the administration; the left-brain and the right-brain. Linda has a long track record in assisting business owners and executives to identify the commercially profitable big picture strategy and then create an achievable action plan to successfully implement it.

Linda built her first successful business in her early 20s, growing her business to a team of 25 bookkeepers and financial controllers. Linda’s business model modernised the bookkeeping industry dramatically, by constantly challenging the traditional models of client management and service delivery. After experiencing the results that business coaching delivered in her business, Linda sold her financial business to start Athena Coaching, where her clients enjoy the benefit of her proven commercial experience combined with state of the art coaching support and her exceptional academic background.

  • “I met Linda socially a few years ago and was totally taken by her outgoing personality, confidence, warmth and clear direction in life. I signed up for the Athena Coaching newsletters and enjoyed her inspirational tips that always came from a very authentic place, never an “over sell” for products and services. Last year, I came to a critical time in my working life where I needed some new inspiration and motivation to get me to specific goals. I decided to give Linda a call and I took the coaching plunge with her Clarity Pack program. Linda’s sessions were very transformational for me. We already had a great rapport, however I was very surprised at how quickly I got myself back on track in my business and started thinking differently about what my future looks like. My results are highly measureable and I am still tracking better than I did 12 months ago and actually achieving targets that I thought were well out of my reach. I have also started an exciting new study programme to up-skill and arm myself with new skills that align with my core values and strengths. Thank you Linda for helping me set my new path!”
    R.VassalloBusiness Development Manager, Technology Institute Victoria Pty Ltd
  • “Hi Linda, I just wanted to thank you for the unbelievable journey of your coaching over the last 6 months. Coming across Athena in a seminar format, I was initially impressed with your presentation and the way that you held the attendees attention and interest, definitely the best forum of this nature that I have attended. Our decision to engage your coaching services has been totally enlightening for me: I have a much greater understanding of my strengths; I feel much more confident in my management and interpersonal skills; My communication style is more effective, and; My time is much better spent and efficient. At 62, I did not believe that I could gain so much from coaching. Just goes to prove the old saying, “you are never too old to learn” I look forward to future top ups.”
    D. KeelerCEO, FilePro
  • Thank you Linda, It’s been a pleasure working with you.  Thanks for your guidance, support and valuable insights into a whole range of things. I felt challenged and very safe working with you.
    MichelleFinancial Adviser
  • “I met Linda at a networking event several years ago and had remembered her as a very friendly, approachable and warm person who knew her stuff. When suggesting to a client late last year that they should engage her, I remembered how good she was and ended up picking up the phone myself to book her. Linda worked with me as my Business Coach during a time that I needed help with focusing and growing my business. The time I spent with her was invaluable and not only helped me in focussing and building my business but also equipped me with tools to get through extremely busy and stressful periods. While each session challenged me (and that was exactly what I needed), I loved every minute of them as I could feel myself grow as a person and business owner. Linda was an absolute pleasure to work with and when she stepped into the office she was like a ray of sunshine! I looked forward to each session knowing that I would come away with not only lots of learnings but also a to-do list to spring me into action. I have recommended Linda to many friends and colleagues and will continue to do so.”
    G. StaychesFounder & Managing Director, Fetching Events & Communications
  • Linda is the type of coach that gives the term real credit; she is no cheerleader. Linda actually equips her clients with the skills, clarity and chutzpah to go out and get what they want. She'll call you on your assumptions and get to the bottom of what you're really trying to achieve with both efficiency and grace. A 5 minute conversation with Linda will provide instant clarity. A coaching session provides the sort of aerial view of life, work or business (or all three) that a three day workshop could not even compete with. Having her on your "team" is nothing short of an unfair advantage.
    Z. FreemanAdvertising & Social Media, Spinach
  • “I first met Linda I had a project that felt as huge and daunting as Mount Everest.  I had no idea how I was going to climb to the top, let alone what tools and equipment I needed. In one session, Linda enabled me to confidently clear the debris and find the right track to reach the summit. Within one month I kicked more goals than I ever dreamed possible.  My little victories (steps) have led to bigger victories and now I look back with pride and excitement on how far I have come.  I am stunned how one 30 minute phone conversation with Linda has resulted in all this positive change, creation and success. I am so close to reaching the summit, but best of all, the view from up here is glorious! Thank you so much!”
    C. PickeringLearning & Development Consultant, TAL